Borghese Welcomes Christina Citrola as VP of Sales and Marketing

Beauty brand Borghese has appointed Christina Citrola its new vice president of sales, marketing and e-commerce. 

 

“We are thrilled to welcome Christina to the Borghese family,” said Dawn Hilarczyk, CEO of Borghese Group. “Her extensive experience in the prestige beauty industry, combined with her passion for storytelling and building authentic connections with consumers, makes her an invaluable asset to our team. We are confident that Christina will play a key role in driving brand awareness and market share for Borghese Roma.”

 

Citrola held leadership positions at La Mer (The Estée Lauder Companies) and Fresh (LVMH Beauty). Most recently, she served as vice president of brand marketing for Stila Cosmetics where she led the successful relaunch of social media, go-to-market strategy and consumer engagement.